Showroom

STRUCTURE
In step with the completion of the outer building, architect Morini has designed the interiors, working in close contact with the place into which the interior itself was to be fitted. Hence the decision to rethink the widespread use of metal sections inside the building which on the outside had taken on the shape of clean and regular lines.

- The same sobriety emerges from the meditated decision to create and split up the interiors on the basis of five rectangular lots delimited by visually-exposed iron joists; the philosophy is that of a sober design able to find its elements of identification in simple shapes and in the immediacy of communication defined by the latter.
- Out of the five lofts a resin path is created which on the one hand becomes a boardwalk for shows and on the other a real construction and structural system.

OUTSIDE
The outside is distinguished by a large terrace with a resin floor like the inside, which crosses the entire loft and links the interior space with the frenetic reality of the Milanese urban fabric.

LIGHTS
the precious contribution of light designer, Marco Piovella has made it possible to create a lighting system able to best accompany the project and define it in all its interiors and all its possible functions.

- New moods accompany the dress rehearsal catwalks and mark the time of spaces, giving them a new definition; hence we find technical spotlights such as LEDs totally recessed in masonry, able to create all-enveloping light effects and atmospheres.

Ongoing developments make the showroom an experimental centre for a creation which has no other purpose than its own expression.

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STRUTTURA
Al passo con la realizzazione dell'edificio esterno, gli spazi interni sono stati elaborati, lavorando a stretto contatto con il luogo in cui lo stesso interno si sarebbe andato a inserire. Da qui la scelta di rielaborare all'interno l'uso imponente della carpenteria metallica che all'esterno si dispiegava in linee nette e regolari.

- La stessa sobrietà emerge dalla scelta consapevole di realizzare e suddividere gli spazi pensando a cinque lotti rettangolari delimitati da putrelle in ferro lasciate a vista; la filosofia è quella di una progettazione sobria in grado di trovare i suoi elementi di identificazione nella semplicità delle forme e nell'immediatezza della comunicazione che si definisce da queste ultime.
- Dai cinque loft nasce un percorso in resina che diventa da un lato passerella per le sfilate e dall'altro vero e proprio sistema costruttivo e strutturale.

ESTERNO
L'esterno è caratterizzato da un grande terrazzo con pavimentazione in resina come l'interno che percorre tutto il loft e collega lo spazio interno alla frenetica realtà del tessuto urbano milanese.

LUCI
Il prezioso contributo del light designer Marco Piovella ha permesso di realizzare un impianto illuminotecnica che potesse accompagnare al meglio il progetto definendolo in ogni suo ambiente e in ogni sua possibile funzionalità.

- Nuove atmosfere accompagnano le passerelle per la prova abiti e ritmano ogni spazio dandogli la propria definizione; troviamo così corpi illuminati a spot tecnici come led a scomparsa totale nella muratura atti a creare avvolgenti giochi di luce e tagli luminosi.

Interventi continui rendono lo showroom centro sperimentale per una creazione che non trova mai fine altro dalla propria espressione.

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